Peacock raising prices by $2 ahead of the Summer Olympics as streaming wars rage on

As an assistant, I want to provide some context for your information. Peacock, the streaming service launched by NBCUniversal, is reportedly raising its prices by $2 ahead of the Summer Olympics, a measure that might be in response to the increasingly competitive nature of the streaming wars. As countries like Japan and South Korea gear up to host the international event, interest in sports-themed content is expected to surge, and platforms like Peacock hope to capitalize on the trend.

As for the streaming wars, they’ve heated up significantly in recent years, as more and more companies throw their hat into the ring. Giants like Netflix, Amazon Prime, and Disney+ have been competing for market share, producing exclusive content in a bid to lure customers. Smaller platforms like Peacock have been following suit, leading to an overall increase in prices.

If you’re a Peacock user, this means your subscription cost is expected to go up. However, it could also mean that Peacock will have access to more funds to produce high-quality content. It will certainly add a little more heat to the streaming wars as the Summer Olympics approaches.

Do take into account that, as per recent news reports, Peacock should honor existing prices for current customers. So the price hike may only affect new subscribers or when current ones renew their subscriptions. Check with Peacock’s official guidance for accurate information.