Doritos, a popular brand of flavored tortilla chips, recently decided to sever ties with a transgender influencer in Spain following a threatened online boycott. This event underscores the complexities of brand-influencer partnerships, as public opinion can drastically impact business decisions. The brand has not yet commented on the specific reasons behind this decision, but it was made after the online threat started to circulate. This event may push corporations to reflect more deeply about their social responsibility and their partnerships’ potential societal implications.
