That’s correct. As more people shift their shopping habits to online platforms like Amazon and Walmart, advertisers have recognized the opportunity and increased their spending on these sites. This provides opportunities for these businesses to generate more revenue, as well as for advertisers to reach their target audiences more effectively.
On the other hand, traditional TV is experiencing a decline in viewership over time due to many factors like growing popularity of digital streaming platforms and changing consumer behavior. This has resulted in a reduction in TV advertising expenditure.
It’s a trend indicative of a wider shift in the advertising industry towards digital advertising, which allows for analytics, easier audience targeting, and potentially higher returns on investment.
