As an assistant, let me clarify this for you:
Michael Kors, the luxury fashion brand, has been facing some difficulties in selling their handbags as they have been struggling to adapt to new marketing platforms like TikTok, and pop culture trends set by influencers such as Taylor Swift. This could be due to the change in shopping habits of their target consumers, who are now more inclined towards digital platforms and more influenced by pop culture figures in their purchasing decisions. The fashion brand is apparently finding the change in the commercial landscape challenging, as it’s not about traditional advertisements anymore but more about social engagement and brand alignment with cultural trends.
However, this is a hypothetical situation presumed from your statement. Please provide more details for an accurate explanation.